How to launch a podcast #BuildYourBrand

Earlier this year, I hosted a workshop as part of GOLD’s #BuildYourBrand workshop series. Alongside folks leading the GOLD community in Twitter, website building, and more, I was there to talk about launching a podcast.

To take the workshop as a self-guided class, you’ll have to join GOLD Club. You’ll also get sick access to dope classes and a community of women and nonbinary folks ready to be your best buds. But, until you take the plunge, I’m going to help you with the broad strokes: Let’s launch a freakin’ podcast, pal!

How to Launch a Podcast in 4 Easy Steps!

(Wow, that’s a damn good hook.)

1. The Idea: Hey, I should start a podcast about this…

So, you’ve been struck by inspiration! Hooray! Grab your bestie (if you need a co-host) and celebrate! You had a great idea, you know it’ll work, so now all you have to do is get started.

2. Development: What’s my podcast really saying?

Development is the most fun part of launching a podcast! This is the happy time during which you can geek out about your own brilliance. Ask yourself questions like, what is the format of my podcast? Will I need guests? How long will each episode last? Once you have answers to all these questions, and a bunch more–you’re finally ready to produce!

3. Production: I’m recording!

This part is clearly fun too. Make sure you have a microphone (it doesn’t have to be super fancy) and a quiet place to record (it can be a closet under blankets). Then: GO! Press the big red button! Make sure you have an editor you trust (even if it’s you). And have a blast recording. Don’t fret too much if it takes a few recording sessions or episodes to find your stride. That’s totally normal! Try to relax and be yourself. This is your pod.

4. Launch: …or wherever you get your podcasts!

This is the moment you’ve been waiting for. Podcasts are great because you get to collect five-star compliments from all your best friends who listen and laugh at your jokes. Think about using a hosting service (there are many options for all budgets) so that you can save the time and stress of uploading your episodes to each podcast app (Spotify, Apple Podcasts, Overcast, Amazon, Google, etc.). Don’t forget to promote! that! pod! Whether you want to create social accounts specifically for your new podcast or just share it with your network, getting the word out is key.


That’s it, fam. You launched a podcast! In a world where it is so easy to create content, podcasts are a fabulous outlet. This is a fairly low-lift way to get your funny out into the world.

GOLD Comedy has a new podcast called Ba Dum Tess, and it’s been launched for a few weeks, now. I honestly have so much fun during every recording, and I wish that for all the weirdos out there who have a pod idea. If you don’t know what to do next, consider joining GOLD, we’re here to help your comedy goals comedy true!


Maggie Scudder runs the Editorial Content at GOLD. She is a writer, comedian, and NYC transplant. On her podcast, Edward is a Vampire, she is staunchly Team Rosella (RosalieXBella); on her TikTok, @wereplayinggames, she is very competitive; on her substack, the Bronze Age of Television, she geeks out about Bad TV. She loves sourdough toast, walking on boats, and the rule of threes.